Gill’s new coat

By way of an attempt to explain the philosophy of our chosen lifestyle I offer you, Gill’s new coat.

Ta daa!

Ta daa!

There are many aspects to what we are trying to achieve with our simple way of life, but one of the components of it is cutting out waste. By that I mean not just wasteful packaging or throwing food away because we fell for that unbelievable value deal in the supermarket, but questioning everything we do and everything we buy and asking ourselves if we are being wasteful. Cutting out short term immediate waste by using less paper towels or switching off lights that aren’t required is obvious and just requires a little bit of willpower and a change in habits. What I call long term waste that takes years to manifest itself is harder to identify but Gill’s new coat is a good example of how we are trying to combat it.

She has had a variety of waterproof coats over the years and we used to go for what I would call reasonable quality at a reasonable price; maybe around £40. They usually last a couple of years before their waterproof qualities are gone and they stop being functional or components like zippers fail. Her new coat cost at least five times more than we are used to paying but per year it should work out cheaper. It is made by a really interesting company who genuinely don’t seem to want you to replace your coat every two or three years. The coat has a lifetime guarantee against faulty materials and workmanship (well workwomanship actually) and when it does wear out they will take it back as a deposit on a new one, promising to either find it a new home or using whatever they can from it to recycle into new materials. I have been following the growth of this company for years and recently I have seen more and more of their products both in the hills and on the high street so word seems to be spreading. They make some great gear but they are also making a real difference too. They are called Paramo and it’s worth looking them up and reading a bit about their philosophy as well as their products. 

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Owners of Paramo waterproof jackets often talk in terms of tens of years of life and of sending them back to the manufacturer for new zips to be fitted or damage to be repaired to extend their life even further. I know Paramo is not alone in this attitude to manufacturing and longevity but they are quite rare and I find it very refreshing. Of course it flies in the face of the whole materialism based infrastructure that our economy relies on but they are concrete proof that there really is an alternative way of doing things. So long as you can get used to the idea of wearing the same coat for ten or even twenty years it makes absolute sense. I can almost hear cries of alarm at such an idea but isn’t that exactly where we have gone wrong. We have fostered the idea of buying stuff for the pleasure of buying it, rather than to fulfil a need. We seem to have completely distorted the reason for shopping and turned possessions into a class A drug that will give us a short fix but will always leave us craving more. Gill’s new coat is all about the long term satisfaction that remains long after the buzz of the purchase is over.

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I sometimes feel like I am banging a lonely tambourine with this kind of post but then to my delight I saw a link today to an article saying almost exactly what I am thinking. If you are interested in buying less often by buying quality I can heartily recommend this post. I can’t vouch for the web site ‘buymeonceas I haven’t tried it myself and I’m not convinced by everything they are recommending but as a concept I think they are absolutely spot on.

“Less is more” – Robert Browning

 

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3 thoughts on “Gill’s new coat

  1. love the company. I have a shirt that must now be about 20 years old. about 5 years ago one of the poppers came out, I contacted the company and they said to send it to them- it was then about 15 yrs old- they replace EVERY popper FOC. That’s what I call service. I have bought 2 jackets from them and a few shirts.

  2. I have some Paramo trousers – not sure how old… 10 to 15 years ish? They’re ace! This post has reminde me they need a new zip and waist cord – thanks.
    Love the blog. And love the new coat!
    Jeremy (Lucy Franks partner)

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